Launching a Product

Launching a Product Into the Marketplace: A major feature of the Co-Packing Network is its extension services helping brands get into the marketplace (retail, e-commerce and food service). Their partners have over 30-years in the consumer product business who also own their own brands in 1000’s of stores nationwide.
With offices in Las Vegas, NV; Dallas, TX and Raleigh, NC; our sales partners are available to discuss your product launch.
Their website, Retail Formats (www.RetailFormats.com) talks about the extensive line-up of retail formats (channels) that are prime for your products. Not just the traditional (ex: supermarkets), but also examples such as hardware stores, sporting goods stores and office supply stores.

Launching a Concept
Once a product is created the Co-Packing Networks launch teams can add invaluable help with the launch of the product. We have offices in the West (Las Vegas, NV) and in the East (Greensboro, NC). The team can also advise and help with international markets.

Helping Brands Create Products For Retail Channels Such as:

Sales Planning

Direct vs Broker Discussions
Broker Interviews
Distribution Negotiations
Sales Plans
A-B-C Formats
E-Commerce Store Planning
Territory Reviews
Retailer Research
Competitor Research
Retailer Contract Set ups
Distributor Contract Set Ups
Format Planning (Food Service, Retail, Healthcare, E– Commerce, Specialty, etc)
Merchandising Planning
Fixtures / Shippers / POS

The Territory Planning Modules
– North West
– South West
– Hawaii/Alaska
– North Central
– South Central
– South East
– North East
– Canada
– Caribbean / Puerto Rico
Sales Launch into Marketplace
– Local
– Regional
– National
Review Process on all Brokers, Sales Reports, Progress, etc

Marketing Planning

Website Finals
Sales Sheets and Spec Sheets
Trade Show Reviews
Social Media Platforms
In-Store Marketing Planning (ex Demos)
Blogging Efforts
Press Releases
Sports and Event Marketing
Sponsorship
Research
TV Commercials / You Tube Campaigns
TV Show Marketing